Serre is an innovative brand set to redefine the fragrance landscape by exploring a diverse array of eclectic influences. Our mission is to encompass the essence of nature’s most enchanting aromas into luxurious perfumes and scented products that immerse you in a world full of beauty and whimsy.
TARGET AUDIENCE
Ages 23 - 45 years old.
Individuals who enjoy luxury, limited time items. Values personal grooming and self-expression.
Enjoys beauty and wellness and exploring new products and trends in fragrances, fashion, and personal care.
Likely to purchase from both boutiques and online stores. Open to trying out new brands but will remain loyal to those that offer remarkable experiences.
VISUAL LANGUAGE
Use a mix of vibrant, artistic photography that captures the essence of nature, combined with abstract and experimental images. Utilize a combination of bold colors and elegant typography, featuring a mix of illustrations and text that convey the fragrance's inspiration and story.
"SERRE"
(noun) French
refers to a conservatory [noun] a kind
of greenhouse, or a glass-walled part
of a building, in which plants are grown